Privacy Policy

Hey there! We care about your privacy and want to be transparent about how we handle your information.
This policy explains what personal data we collect, how we use it, and your rights under data protection laws (including the UK GDPR).

Who We Are

We’re Arkana, an independent fashion brand based in the UK.

If you have any questions about this policy or your data, you can contact us at:
explore.arkana@gmail.com

What Information We Collect

We only collect the information we need to process your orders, run our business, and give you a great experience.

We may collect:

  • Contact details – name, email, address, and phone number (for orders or customer service)

  • Payment information – processed securely through our payment partners (we don’t store card details)

  • Order details – what you purchased, order history, and delivery information

  • Account or newsletter details – if you sign up for updates or create an account

  • Technical data – IP address, browser type, and how you use our site (via Squarespace and analytics tools)

How We Use Your Information

We use your information to:

  • Process and deliver your orders

  • Communicate with you about your order or enquiries

  • Send you marketing emails (only if you’ve opted in)

  • Improve our website and customer experience

  • Comply with legal and tax obligations

We never sell or rent your personal data to anyone.

Sharing Your Information

We share your data only with trusted third parties who help us run our business safely, such as:

  • Squarespace (our website and hosting platform)

  • Payment processors (e.g., Stripe, PayPal)

  • Delivery and shipping partners (e.g., Royal Mail, couriers)

  • Email marketing providers (if you’ve subscribed to our newsletter)

  • Analytics tools (e.g., Squarespace Analytics, Google Analytics)

Each of these providers only receives the information necessary to perform their service and must keep it secure.

International Transfers

As we sell internationally and use global services (like Squarespace and payment providers), your information may be transferred outside the UK.
Where this happens, we make sure your data is protected through appropriate safeguards, such as standard contractual clauses approved by the UK Information Commissioner’s Office (ICO).

Cookies and Analytics

Our website uses cookies to make things run smoothly and help us understand how people use our site.
You can manage or disable cookies anytime in your browser settings.

You’ll see a cookie banner when you first visit our site where you can choose your preferences.

How We Keep Your Data Safe

We use secure systems and encryption (like HTTPS) to protect your data.
We also choose service providers that comply with strong data protection standards.

How Long We Keep Your Data

We keep your personal data only as long as needed for our business or to meet legal obligations (for example, tax and accounting rules).
When it’s no longer required, we delete or securely anonymise it.

Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you

  • Ask us to correct or delete your information

  • Object to or restrict how we use it

  • Withdraw your consent to marketing

  • Request a copy of your data in a portable format

To exercise any of these rights, email us at explore.arkana@gmail.com.

If you ever feel your data hasn’t been handled properly, you can also contact the Information Commissioner’s Office (ICO) at ico.org.uk.

Updates to This Policy

We may update this policy occasionally to reflect changes in our business or the law.
The most recent version will always be posted here, with the “last updated” date above.

Contact Us

If you have any questions or concerns about your personal data, you can contact us at:
explore.arkana@gmail.com